P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face. The Opportunity We are currently looking for a passionate and dynamic brand builder to join our Family Care organization in Cincinnati, OH (Winton Hill Business Center) as a Digital Media Trader. This individual will work on the Family Care in-house strategic media team and will report to the Family Care Media Planner. This is a highly dynamic role with great opportunity to demonstrate leadership and grow professionally! P&G Family Care is creating a Future of Marketing in-house strategic media team to deliver breakthrough media plans and digital media execution in close partnership with our Brand teams. The Digital Media Trader will be accountable for the creation, execution, and optimization of digital media campaigns across multiple digital platforms including The Trade Desk, various social platforms and others. The Trader will serve a portfolio of Brands and collaborate across an integrated team of internal and external partners to ensure media plans are delivered flawlessly and in line with P&G standards and Brand business objectives.
Key responsibilities include, but are not limited to: Design, set up and execute digital campaigns across various digital media platforms Execute complex audience targeting and re-targeting strategies Monitor campaign pacing and performance to ensure delivery against Brand goals and objectives Proactively seek out opportunities and make clear recommendations for optimizations Continuously optimize campaigns using quantitative and qualitative metrics Collaborate closely with the digital media and marketing technology supplier teams - acting as the digital media subject matter expert Collaborate closely with the analytics team on the evaluation of campaign performance Collaborate closely with the analytics team to execute 3rd-party measurement tests and assess performance across various KPIs The Ideal Candidate Has
Demonstrated programmatic/social media buying experience combined with a willingness to continuously learn and experiment Experience with The Trade Desk programmatic platform Experience in buying on social and other digital media platforms (FB/IG, Google Ads, SnapChat, TikTok etc.) An in-depth understanding of key programmatic media principles including targeting, bid & frequency management, optimization across audience and inventory sources, and post campaign analytics The ability to contribute individually, take direction and participate in cross-functional teams with a positive attitude Excellent verbal, written, and presentation skills Meticulous attention to detail The ability to synthesize large amounts of data (sometimes from disparate data sources) into actionable insights and recommendations An dn-depth understanding of both the theory and practice of programmatic media buys A willingness to learn new platforms and strategies in an increasingly complex and constantly evolving media landscape BRM00002246 Required
Bachelor's Degree. 2+ years experience executing media campaigns on programmatic platforms 2+ years experience executing media campaigns on social platforms Expertise in key industry programmatic DSP & DMP native interfaces used for media campaign execution and analysis Ability to relocate to Cincinnati, OHor already be located here The Value of a P&G Career
Ongoing coaching and career development - you will work with passionate people and have access to best in class training through our P&G Leadership Academy as well as day-to-day mentoring from your manager. We provide a market-competitive salary benchmarked against the finest companies, so you'll be able to spend your generous vacation time doing more of the things you love with the people you love. We offer a suite of benefits, including but not limited to: flexible working arrangements, remote working options, generous paid vacation increasing with service, generous parental leave policies, group life insurance, health insurance, and dedicated support to help you find the right child care or elder care. Additional perks include discounted P&G products from our company shops and a discount platform offering you unbeatable savings on everything from groceries to exotic holidays. What's more, your financial package might include things like interest-free loans, a tax-advantageous share purchase plan, a contributory pension plan, and financial education and advisement on topics including purchasing real estate and generating wealth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor. Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual. Procter & Gamble participates in e-verify as required by law. Qualified individuals will not be disadvantaged based on being unemployed.