Sr. Associate Manager, Insights & Analytics

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Social

Full-time

US

Job Description

Job Description

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities. How you will contribute Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Consumer behavior, preferably in the consumer goods sector in matrix environment
  • Developing a seamless consumer experience
  • Managing business objectives beyond brand and budget
  • Analytics and creativity—a balance of commercial and strategic acumen
  • Leading and influencing teams
  • Communicating effectively, verbally and in writing, and executive presentation skills
  • Markets with diverse economic environments a distinct advantage More about this roleOverview Mondelez International’s goal is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack for the right moment made the right way. With renewed focus on the consumer and snacking empowerment , the importance of the insights team has never been higher and Insights & Analytics is expanding! Role Description Our organization has an opening for a business savvy, highly analytical and detail-oriented candidate to join our growing Consumer Insights & Analytics team. This strategic role will collaborate with Marketing and Media Leads to drive consumer-centric decision making and help to formulate end to end brand strategy: to support communication strategy and campaign development (Digital and beyond), consumer targeting, innovation pipeline development, product and packaging, which are all fueling Mondelez’s revenue growth. The ideal candidate is business-minded, consumer-centric and has some level of experience with Digital / Social / Marketing/ Measurement. This person is a strong analyst who enjoys data, testing hypothesis, and influencing executives. Most importantly, this person can turn insights into ACTION!What you need to know about this position:Key Responsibilities for this high visibility role:
  • Consult with marketing leadership to anticipate, formulate, and frame key business questions.
  • Integrate insights collaboratively with business team throughout the complete brand/product life cycle, including: brand strategy, communication strategy development, Innovation pipeline development, and in-market execution/assessment.
  • Gather and analyze data, understand trends and patterns, construct story lines to deliver impactful / implementable insights to Marketing, Advertising and Media agency
  • Leverage unique data sets to improve targeting/ Personalization @ Scale strategies and relevance of advertising messages
  • Advance data-driven marketing maturity by building 360 campaign effectiveness measurement roadmap
  • Defining the best metrics and ways to assess and report performance and ROI
    - Evolve metrics and drive reporting automation and visualization
    - Translate data into actionable insights and actions utilizing engaging ‘story telling’ and communication
    
    Manage data providers/research partners, deploy and continuously perfect solutions What extra ingredients you will bring: A big plus:
  • Experience measuring marketing/media campaigns and overall marketing effectiveness using attribution and/or marketing mix modeling
  • Knowledge of data collection for audience building and targeting
  • Knowledge of the role of digital advertising in the marketing mix and consumer journey
  • Knowledge of social listening approaches and best-practices Education / Certifications:
  • Undergraduate degree required Job specific requirements:
  • Passion and interest in the Food & Beverage/ Snacking world
  • Desire to grow personally and advance through the organization
  • Minimum 3 years of experience in analytics, or analytical role on the agency side, or consumer insights in companies with strong digital focus
  • Preferably 3 years partnering with marketing/ media executives
  • Hypothesis building and testing, thought leadership and strategic thinking
  • A successful history of processing and extracting business insights from large disconnected data sets
  • Experience defining marketing metrics and reporting performance in scorecard or dashboard to DRIVE ACTION
  • Strong story building and executive presentation capability
  • Strong ownership, project management and organizational skills with focus on results / timelines
  • Experience supporting and working with cross-functional teams in a dynamic environment Travel requirements:minimalWork schedule:full-time, typical work day, with flexibility

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo _and _Chips Ahoy! _cookies, _Ritz , _Wheat Thins _and _Triscuit _crackers, and _Swedish Fish _and _Sour Patch Kids _confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

RegularBrand & Portfolio ManagementMarketing

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Values

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.

Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.


Hiring process

Hiring Manager: Linda Holcombe